Before we start talking about MAGIC for February 2010, here is where you can find us on TWITTER:
FASHION BRANDS: exportfashion - click
RETAILERS: retailfashion - click
An interesting viral marketing website to increase traffic on your web site.
Visit Sword traffic - click here and test it yourself.
It shows how one can think outside the box and find solutions to beat the economic downturn.
Feel free to give me your comments.
Looking to visit the MAGIC SHOW in Las Vegas in February 2010?
looking to exhibit at MAGIC in February 2010 or willing to attend our winning seminars or workshops about the US market,
CALL US TODAY ON
Tel +44 20 8576 6233 - Contact Thierry Bayle ( +44 7939 250 381 )
magic@globalfashionmanagement.com
MAGIC SHOW new web site - click here.
Some of the brands who attended MAGIC in August 2009:
Burleska, French Connection, John Smedley, Liberty of London, Motel, Orion London, Pop Soda, Siren London, Tim Soar ...
Friday, 4 September 2009
Thursday, 3 September 2009
MAGIC is over - Let's meet mid February
Thank you to all the buyers and fashion brands for having joined us at MAGIC.
The Twitter experience and event was a good success but more work is required to make it even better.
Give us your feedback.
Make sure you visit the new MAGIC SHOW Web site. You will certainly like it even more than the previous one.
We will meet again mid February and will announce the new show dates any time soon.
The next few months will be existing as we will be offering
free webinars for buyers and potential exhibitors to learn more about MAGIC and how to make more money in this economic climate.
Interested to visit MAGIC in Las Vegas as a buyer?
Interested to exhibit at MAGIC mid February?
Call the UK MAGIC OFFICE on +44 20 8576 6233 Contact Thierry BAYLE / Joanna Ransome Email: magic@globalfashionmanagement.com
Special benefits and discounts apply to you when contacting the UK office.
PS there is no price increase when you contact the MAGIC SHOW UK Office.
The Twitter experience and event was a good success but more work is required to make it even better.
Give us your feedback.
Make sure you visit the new MAGIC SHOW Web site. You will certainly like it even more than the previous one.
We will meet again mid February and will announce the new show dates any time soon.
The next few months will be existing as we will be offering
free webinars for buyers and potential exhibitors to learn more about MAGIC and how to make more money in this economic climate.
Interested to visit MAGIC in Las Vegas as a buyer?
Interested to exhibit at MAGIC mid February?
Call the UK MAGIC OFFICE on +44 20 8576 6233 Contact Thierry BAYLE / Joanna Ransome Email: magic@globalfashionmanagement.com
Special benefits and discounts apply to you when contacting the UK office.
PS there is no price increase when you contact the MAGIC SHOW UK Office.
Monday, 24 August 2009
MAGIC SHOW - Twitter to provide information in real time
NEW TWITTER CAMPAIGN DEBUTS
AT THE MAGIC MARKETPLACE
Top Style Experts Take to Twitter, Spotlighting Trends and Tips from
The World’s Largest Fashion Industry Event
Woodland Hills, CA (August 20, 2009) – MAGIC, the world’s most comprehensive fashion trade event, will exclusively equip its attendees with their own secret style weapons via a debut Twitter campaign set to launch at their upcoming summer events. A select group of esteemed fashion journalists and stylists will be canvassing Project Global Tradeshow, POOLTRADESHOW, WWDMAGIC, S.L.A.T.E., Street, Premium, Menswear and Sourcing at MAGIC, unleashing a bevy of product picks, key trend forecasts, can’t miss exhibitions, celeb spottings, party promotions and the best of what Las Vegas has to offer.
Attendees are invited to follow any and every Marketplace channel our goal being unparalleled and expert access that engages and informs our attendees in real-time. Each expert will cover all areas of MAGIC, PROJECT and POOL with their own unique voice and focus. These Twitter feeds are currently available for pre-registration and Twitter kiosks will be available throughout Project and MAGIC for on-site registration. Also present will be a dozen large plasma screens that will feature these live Twitter feeds as they happen on the show floor.
“The MAGIC Marketplace is the ideal environment for social networking, especially as our attendees #1 goal is always to find what’s new and next amongst our exhibitors in a matter of days,” said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar’s Fashion Group. “We are very excited about Twitter and the ability to provide such a great tool that will enormously benefit our customers.”
MAGIC’s live Twitter updates will come courtesy of industry experts Sherri Hoke, celebrity stylist and fashion journalist; Michael Nash, celebrity stylist and contributing GQ fashion editor; Antenna fashion editor Jenni Lee; founder of Third Rail Clothing, Kelly “Risk” Gravel; and Sourcing expert Daniela Gilbert.
Sherri Hoke, who will be covering womenswear for WWDMAGIC, PROJECT and POOL, has dressed numerous A-list celebrities, including Nicollette Sheridan, Taraji P. Henson, Jennifer Hudson, Isla Fisher, just to name a few. Her clients have been featured on countless best-dressed lists and Vogue, InStyle, The New York Times – and many more have praised her style selections. She has also produced style-focused shows for E! and The Style Network.
Michael Nash will tweet about menswear for MAGIC, PROJECT and POOL. Michael is a creative and brand consultant, wardrobe stylist, costume designer and contributing fashion editor for GQ magazine in NYC. Prior to his freelance work as a creative and brand consultant, Michael was Fashion Director of Vibe magazine and Fashion Editor of Mens Journal.
Bringing her fresh perspective to all things Progressive Street within MAGIC, PROJECT and POOL will be Jenni Lee, Fashion Editor of Antenna Magazine, the first mainstream magazine dedicated to the newest and coolest products on the horizon. Featuring everything from fashion to footwear and technology to cars, Antenna is considered to be a non-disposable guidebook for the progressive streetwear community.
Kelly “Risk” Gravel, who will be following Street trends throughout MAGIC, PROJECT and POOL, is world-renowned graffiti artist and the founder of Third Rail clothing. After years as a successful designer and fashion entrepreneur, Risk has shifted his attention back to art and his work can be seen in motion pictures, music videos and art galleries throughout the world.
Daniela Gilbert will lend her eye to the latest trends in materials and manufacturing from a Sourcing perspective. Daniela is a former fashion editor at WWD and HFN, where she conceptualized and developed the publications’ textile trend reporting and feature stories. Most recently, she held various textile executive positions with leading brands including Diane von Furstenberg and Chado Ralph Rucci, sourcing fabrics and materials from around the world.
Register to follow MAGIC on Twitter today at:
Project Global Tradeshow Twitter handle: projectshow
WWDMAGIC Twitter handle: wwdmagic
MENSWEAR at MAGIC Twitter handle: menswearatmagic
S.L.A.T.E. at MAGIC Twitter handle: slateatmagic
STREET at MAGIC Twitter handle: streetatmagic
Sourcing at MAGIC Twitter handle: sourcingatmagic
POOLTRADESHOW Twitter handle: pooltradeshow
About MAGIC
Every August and February, the fashion industry converges in Las Vegas for the most influential event in the business – the MAGIC Marketplace. The August 2009 MAGIC marketplace will run from August 31 – September 2. For up-to-date exhibitor listings, seminar scheduling, travel support and registration information, please visit http://www.magiconline.com/.
FOR BUYERS AND EXHIBITORS, CONTACT THE MAGIC UK OFFICE FOR EXTRA BENEFITS.
Thierry Bayle - magic@globalfashionmanagement.com Tel +44 20 8576 6233
Mobile +44 7939 250 381
AT THE MAGIC MARKETPLACE
Top Style Experts Take to Twitter, Spotlighting Trends and Tips from
The World’s Largest Fashion Industry Event
Woodland Hills, CA (August 20, 2009) – MAGIC, the world’s most comprehensive fashion trade event, will exclusively equip its attendees with their own secret style weapons via a debut Twitter campaign set to launch at their upcoming summer events. A select group of esteemed fashion journalists and stylists will be canvassing Project Global Tradeshow, POOLTRADESHOW, WWDMAGIC, S.L.A.T.E., Street, Premium, Menswear and Sourcing at MAGIC, unleashing a bevy of product picks, key trend forecasts, can’t miss exhibitions, celeb spottings, party promotions and the best of what Las Vegas has to offer.
Attendees are invited to follow any and every Marketplace channel our goal being unparalleled and expert access that engages and informs our attendees in real-time. Each expert will cover all areas of MAGIC, PROJECT and POOL with their own unique voice and focus. These Twitter feeds are currently available for pre-registration and Twitter kiosks will be available throughout Project and MAGIC for on-site registration. Also present will be a dozen large plasma screens that will feature these live Twitter feeds as they happen on the show floor.
“The MAGIC Marketplace is the ideal environment for social networking, especially as our attendees #1 goal is always to find what’s new and next amongst our exhibitors in a matter of days,” said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar’s Fashion Group. “We are very excited about Twitter and the ability to provide such a great tool that will enormously benefit our customers.”
MAGIC’s live Twitter updates will come courtesy of industry experts Sherri Hoke, celebrity stylist and fashion journalist; Michael Nash, celebrity stylist and contributing GQ fashion editor; Antenna fashion editor Jenni Lee; founder of Third Rail Clothing, Kelly “Risk” Gravel; and Sourcing expert Daniela Gilbert.
Sherri Hoke, who will be covering womenswear for WWDMAGIC, PROJECT and POOL, has dressed numerous A-list celebrities, including Nicollette Sheridan, Taraji P. Henson, Jennifer Hudson, Isla Fisher, just to name a few. Her clients have been featured on countless best-dressed lists and Vogue, InStyle, The New York Times – and many more have praised her style selections. She has also produced style-focused shows for E! and The Style Network.
Michael Nash will tweet about menswear for MAGIC, PROJECT and POOL. Michael is a creative and brand consultant, wardrobe stylist, costume designer and contributing fashion editor for GQ magazine in NYC. Prior to his freelance work as a creative and brand consultant, Michael was Fashion Director of Vibe magazine and Fashion Editor of Mens Journal.
Bringing her fresh perspective to all things Progressive Street within MAGIC, PROJECT and POOL will be Jenni Lee, Fashion Editor of Antenna Magazine, the first mainstream magazine dedicated to the newest and coolest products on the horizon. Featuring everything from fashion to footwear and technology to cars, Antenna is considered to be a non-disposable guidebook for the progressive streetwear community.
Kelly “Risk” Gravel, who will be following Street trends throughout MAGIC, PROJECT and POOL, is world-renowned graffiti artist and the founder of Third Rail clothing. After years as a successful designer and fashion entrepreneur, Risk has shifted his attention back to art and his work can be seen in motion pictures, music videos and art galleries throughout the world.
Daniela Gilbert will lend her eye to the latest trends in materials and manufacturing from a Sourcing perspective. Daniela is a former fashion editor at WWD and HFN, where she conceptualized and developed the publications’ textile trend reporting and feature stories. Most recently, she held various textile executive positions with leading brands including Diane von Furstenberg and Chado Ralph Rucci, sourcing fabrics and materials from around the world.
Register to follow MAGIC on Twitter today at:
Project Global Tradeshow Twitter handle: projectshow
WWDMAGIC Twitter handle: wwdmagic
MENSWEAR at MAGIC Twitter handle: menswearatmagic
S.L.A.T.E. at MAGIC Twitter handle: slateatmagic
STREET at MAGIC Twitter handle: streetatmagic
Sourcing at MAGIC Twitter handle: sourcingatmagic
POOLTRADESHOW Twitter handle: pooltradeshow
About MAGIC
Every August and February, the fashion industry converges in Las Vegas for the most influential event in the business – the MAGIC Marketplace. The August 2009 MAGIC marketplace will run from August 31 – September 2. For up-to-date exhibitor listings, seminar scheduling, travel support and registration information, please visit http://www.magiconline.com/.
FOR BUYERS AND EXHIBITORS, CONTACT THE MAGIC UK OFFICE FOR EXTRA BENEFITS.
Thierry Bayle - magic@globalfashionmanagement.com Tel +44 20 8576 6233
Mobile +44 7939 250 381
Wednesday, 15 July 2009
SLATE at MAGIC - NEW INITIATIVE with HARD ROCK HOTEL
Thanks to Kathleen Gasperini - July 14, 2009 at 9:36 PM Label Networks
Entrance to S.L.A.T.E. from the February show All Photos by Tom Wallace
The kick-off the fashion trade show season is underway and with it has come a flurry of innovative strategies that trade shows are implementing with endemic and non-endemic partners to not only attract exhibitors, retailers, press, and industry leaders, but also to provide new meaning and inspiration to networking and business in this challenging economy. One of the more creative collaborations on the horizon is S.L.A.T.E. (Select Lifestyle Apparel Trends Emergence), a unique sub-trade show within MAGIC, and Vegas Hard Rock Hotel and Casino. S.L.A.T.E., which Label Networks has covered in detail in the last year, attracts some of the leading-edge brands in a crossover section of action sports including surf, skateboarding and streetwear, plus music-inspired brands and upper urban/contemporary footwear and apparel brands. The lifestyle component of S.L.A.T.E. has always been one of its main features, so it makes sense that a relationship to enhance the experience would come with this show and correspondingly, a hotel and casino that’s music- and lifestyle-inspired such as the Hard Rock. Basically, if you’re in the carefully curated, progressive S.L.A.T.E. show, which takes place August 31- September 2 at the Las Vegas Convention Center, as an exhibitor or retailer that mostly buys at this show, Vegas Hard Rock Hotel is offering a full-on VIP program in a new area called the Paradise Tower to make sure you have a really good time. The idea is to bridge the trade show floor experience with the hotel and create an extension of the lifestyle surrounding the types of brands in S.L.A.T.E. with features such as “S.L.A.T.E. Nights” parties at the Hard Rock, spa access, discounted luxury rooms and suites, happy hour food, VIP Night Club access passes, shuttle access to the LVCC, and various other cool benefits. Packages start at $79 including Paradise Tower rooms, health club access, nightly drink tickets at the Center Bar, and passes to the S.L.A.T.E. party at The Rogue Joint, up to $149 which also includes a Junior Suite, hosted daily breakfast, and a Hard Rock “luxury” shuttle. “By creating S.L.A.T.E. Nights at Vegas Hard Rock,” says Chris DeMoulin, MAGIC International’s President, “we can offer exhibitors and attendees a more exclusive lifestyle destination experience.”
S.L.A.T.E. Halls and lounge areas at the February 2009 show So far S.L.A.T.E.’s line-up includes a crossover of leaders in various fashion subcultures including Obey, In4mation, Grenade, Live Mechanics, Fresh Jive, Hot Air, Jedidiah, Married to the Mob, Upper Playground, L-R-G, Stussy, REBEL 8, T.I.T.S, Triple Five Soul, The Originators, Cardboard Robot, Billionaire Mafia, Crooks & Castles, Dim Mak Collection, Rockport, Mighty Healthy, and progressive footwear brands such as Clae, Osiris, and adidas Originals.
Osiris super-hightops from February, 2009 show will be back again in S.L.A.T.E.
Other features at S.L.A.T.E. will include a gallery of lifestyle images by today’s top street photographers hosted by Format Magazine, on-site mural painting by various artists hosted by Jedidiah with a live auction to benefit Stand Up for Kids (their last mural auctioned for $15,000 at the February show); daily newsletter coverage by Antenna Magazine, and an onsite Barber Shop courtesy of Frank 151. As usual, S.L.A.T.E.’s design and lay-out will feature a DJ platform featuring various DJ’s throughout the day, including Steve Aoki, a lounge and bar area, private entrance and concierge, and a kick-off party (at the Hard Rock, of course) with talent to be announced soon.
Married to the Mob is one of the few women's progressive streetwear brands in the fashion industry. They will be at S.L.A.T.E. again this Fall It should also be noted that near the S.L.A.T.E. area in the Center Hall is Street, which features a variety of great brands including several punk iconic collections such as Tripp NYC, Emily The Strange, and T.U.K., then a round-up of others ranging from Sailor Jerry, Zoo York, Famous Stars & Straps, Dickies Girl, several MMA-inspired brands, and a variety of music-license merch which is on the rise in terms of youth culture preferences.
Famous Stars and Straps in Street section Overall, while many trade shows are transforming themselves to stay current with trends and attract the correct exhibitors and retailers, certain elements such as location, quality, and experience have become even more important in today’s world of fashion and retail. From S.L.A.T.E. to Street, even back into Pool, which is whole other world, the advantages of MAGIC are still present as you move across subcultures, which make getting the day’s work done more efficiently, and provides a crossover networking opportunity that simply doesn’t take place in many other places.
Monday, 6 July 2009
SOURCING@MAGIC - New countries : No duty
New legislation in the Senate would grant duty-free treatment to textile and apparel goods, up to a limit, from the 14 least-developed countries that are not currently beneficiaries under any U.S. preference program (Afghanistan, Bangladesh, Bhutan, Cambodia, Kiribati, Laos, Maldives, Nepal, Samoa, Solomon Islands, East Timor, Tuvalu, Vanuatu and Yemen) as well as Sri Lanka. The Tariff Relief Assistance for Developing Economies Act of 2009 aims to help promote democracy while sustaining export industries and creating employment opportunities in these countries. As a result, the eligibility criteria for TRADE Act benefits include making continual progress toward establishing the rule of law, political pluralism, the right to due process and a market-based economy that protects private property rights.
The U.S. and other developed nations have committed to duty-free, quota-free access for all LDCs as part of the Doha Round. With most LDCs already eligible for such treatment under U.S. preference programs, the new bill is seen by some as the last major step toward fulfilling that commitment. Prospects for this bill to be approved by Congress, or for its provisions to be included in a broader review of U.S. trade preference programs that could result in similar benefits, could be favorable with Democrats controlling both Congress and the White House.
CLICK HERE OR ON THE TITLE TO READ THE FULL SOURCING@MAGIC NEWSLETTER
The U.S. and other developed nations have committed to duty-free, quota-free access for all LDCs as part of the Doha Round. With most LDCs already eligible for such treatment under U.S. preference programs, the new bill is seen by some as the last major step toward fulfilling that commitment. Prospects for this bill to be approved by Congress, or for its provisions to be included in a broader review of U.S. trade preference programs that could result in similar benefits, could be favorable with Democrats controlling both Congress and the White House.
CLICK HERE OR ON THE TITLE TO READ THE FULL SOURCING@MAGIC NEWSLETTER
Saturday, 6 June 2009
WOMEN'S ACCESSORIES AT MAGIC - WHITE BOOTH FOR UPMARKET BRANDS
WWDMAGIC’s juried environment for better accessories products
CLICK HERE - Presentation of this high end accessories section
WHITE Accessories was launched in February 2009 and positioned adjacent to WHITE for women’s bridge contemporary apparel in the
This environment has met with great success for exhibitors and our retailers.
As you can see from the enclosed photographs, this modern, all white environment, puts the focus directly on you and your company’s product, and offers you, the exhibitor; ease of showing and our retailers ease of viewing the best products in the market. Every choice you make for your company during these challenging economic times is a critical one. Your best choice is WWDMAGIC WHITE. You will be positioned in the best environment for your company and you will meet the retailers ready to buy your product.
Space is limited. So register early with the MAGIC SHOW UK office.
Remember we can provide you with a free list of targeted buyers to your brand. But act today. Register also for our seminars in London - or at your place * conditions apply.
MAGIC SHOW - UK office - Tel +44 20 8576 6233 - Thierry mobile +44 7939 250 381
Email: magic@globalfashionmanagement.com
www.magiconline.com / www.globalfashionmanagement.com/magic.htm
PS: A UK jewellery company was telling me:
" it costs me less to fly, sleep and eat in Las Vegas than to drive my van to Glasgow and eat and sleep there." Apart from finding an agent at MAGIC and taking orders, I understand why he joined us!
Sunday, 31 May 2009
ED HARDY / Christian Audigier and MAGIC Marketplace join forces
Woodland Hills, CA (May 27, 2009) - MAGIC Marketplace, the world's most comprehensive fashion trade event, announces today that Ed Hardy and the Christian Audigier Brand Management portfolio of lifestyle brands will show at MAGIC in August 2009.
"Christian's brands are the perfect fit for our PREMIUM at MAGIC floor and we are thrilled to be working with them," said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar's Fashion Group. "We look forward to the energy and excitement that Christian brings to everything he does."
"We had great success with 'When I Move You Move', but once I saw what MAGIC was doing with the debut of PREMIUM at MAGIC - I knew we could build something really special together," said Christian Audigier. "It's a great situation for everyone, including the retailers and my licensees and I guarantee you - together with MAGIC - it is going to be an unbelievable experience this summer in Vegas."
The entire spectrum of Audigier Brand Management's lifestyle brands and products will be showcased within PREMIUM at MAGIC, including Ed Hardy, Christian Audigier, SMET, Crystal Rock, C-Bar-A and Rock Fabulous with Dave Stewart. The area will encompass over 80 licensees with products ranging from men's and women's apparel, accessories, footwear and beyond.
Encompassing over 30,000 square feet, Audigier's environment will host a combination of booths, a fashion runway and various interactive elements. Designed to impress and entertain, the high energy atmosphere will include celebrity performances and event-tailored music, all conveyed in a manor unique to Audigier himself.
PREMIUM at MAGIC launched to thunderous applause in February 2009 and featured a modern, streamlined environment, that allowed exhibitors to shine and enabled buyers to make the most of their valuable time. The Premium showcase will once again deliver an incredible assortment of style and substance in an environment that reflects the target customer. Premium will be back with a bang with confirmed exhibitors like Z Brand, Defiance, Roar and Stone Rose.
To exhibit at MAGIC, call the UK Office on
+44 20 8576 6233 / magic@globalfashionmanagement.com
Contact: Thierry or Joanna
See the benefits and free seminars in the blog messages.
Roar Booth at MAGIC
"Christian's brands are the perfect fit for our PREMIUM at MAGIC floor and we are thrilled to be working with them," said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar's Fashion Group. "We look forward to the energy and excitement that Christian brings to everything he does."
"We had great success with 'When I Move You Move', but once I saw what MAGIC was doing with the debut of PREMIUM at MAGIC - I knew we could build something really special together," said Christian Audigier. "It's a great situation for everyone, including the retailers and my licensees and I guarantee you - together with MAGIC - it is going to be an unbelievable experience this summer in Vegas."
The entire spectrum of Audigier Brand Management's lifestyle brands and products will be showcased within PREMIUM at MAGIC, including Ed Hardy, Christian Audigier, SMET, Crystal Rock, C-Bar-A and Rock Fabulous with Dave Stewart. The area will encompass over 80 licensees with products ranging from men's and women's apparel, accessories, footwear and beyond.
Encompassing over 30,000 square feet, Audigier's environment will host a combination of booths, a fashion runway and various interactive elements. Designed to impress and entertain, the high energy atmosphere will include celebrity performances and event-tailored music, all conveyed in a manor unique to Audigier himself.
PREMIUM at MAGIC launched to thunderous applause in February 2009 and featured a modern, streamlined environment, that allowed exhibitors to shine and enabled buyers to make the most of their valuable time. The Premium showcase will once again deliver an incredible assortment of style and substance in an environment that reflects the target customer. Premium will be back with a bang with confirmed exhibitors like Z Brand, Defiance, Roar and Stone Rose.
To exhibit at MAGIC, call the UK Office on
+44 20 8576 6233 / magic@globalfashionmanagement.com
Contact: Thierry or Joanna
See the benefits and free seminars in the blog messages.
Roar Booth at MAGIC
PRESENTATION OF LAS VEGAS & MAGIC THROUGH PICTURES
If your brand is specialising in Alternative Clothing, Streetwear, Premium contemporary ... or
if you are looking to discover more about the MAGIC Show through pictures or
if you are looking to find free seminars for exhibitors and buyers registering through the MAGIC London office or
may be you are just looking to find more products and services to grow the US business,
Click on the link to get access to the MAGIC Showpictures/ Seminars / Agent search / Las Vegas retail pictures ...
Do not forget that in August 2009, you can have a free list of targeted buyers provided to you so that you can start interacting with buyers and taking appointments prior to the Show. A new service which will help you bring more orders and money from the US. Register with us before June 15th.
BRANDS IN STREET / PREMIUM / ALTERNATIVE CLOTHING:
Alchemy 1977, Burleska, Dead Threads, Lip Service, Living Dead Souls, Lucky 13, Tripp NYC, Sourpuss Clothing, Spiral, TUK ...
Tel: +44 20 8576 6233
magic@globalfashionmanagement.com
Contact: Thierry or Joanna
Did you see the advertising in Drapers on line for PREMIUM at MAGIC? - Give us your comments.
if you are looking to discover more about the MAGIC Show through pictures or
if you are looking to find free seminars for exhibitors and buyers registering through the MAGIC London office or
may be you are just looking to find more products and services to grow the US business,
Click on the link to get access to the MAGIC Showpictures/ Seminars / Agent search / Las Vegas retail pictures ...
Do not forget that in August 2009, you can have a free list of targeted buyers provided to you so that you can start interacting with buyers and taking appointments prior to the Show. A new service which will help you bring more orders and money from the US. Register with us before June 15th.
BRANDS IN STREET / PREMIUM / ALTERNATIVE CLOTHING:
Alchemy 1977, Burleska, Dead Threads, Lip Service, Living Dead Souls, Lucky 13, Tripp NYC, Sourpuss Clothing, Spiral, TUK ...
191 Unlimited, Anoname jeans, Anthony Vega, Bulzeye Clothing, BC Collection, Bejeweled, Christian Audigier, David Kahn, D-coy, English Laudry, Eon Collection, Ed Hardy, French Connection, Fender, Garbstore, Ginch Gonch, Globetrotter, Iconolast Showroom, Indian Motorcycle,Kanji, Kangol, Ko's Menwear,
Tel: +44 20 8576 6233
magic@globalfashionmanagement.com
Contact: Thierry or Joanna
Did you see the advertising in Drapers on line for PREMIUM at MAGIC? - Give us your comments.
Thursday, 14 May 2009
FREE SEMINARS FOR MAGIC EXHIBITORS
If you are an exhibitor and looking to exhibit at the MAGIC SHOW, those seminars are for you:
* How to talk to US buyers
* How to maximise your trade show investment - A MUST attend seminar that will benefit you for all your shows whether in the USA or Europe
Organised by GLOBAL FASHION MANAGEMENT & MAGIC
CALL TODAY to book your space - Tel: +44 20 8576 6233 - Ask for Thierry or Joanna
Different dates available.
SEMINARS for RETAIL PROFESSIONALS - FREE
MAGIC has joined forces with MANAGEMENT ONE to offer MAGIC buyers the possibility to attend business seminars in London. Management One - the retail experts - have been helping small independent fashion retailers for the last 19 years on their 2 greatest assets: stock and people. -
CALL TODAY Management One on Tel +44 20 8576 6233 to book your seat - limited space. Or email us on
retail@globalfashionmanagement.com
Seminar topic:
1. "Retail in a recession: will you sink or swim?"
Learn
* Strategies for success
* Mistakes to avoid
* How to make your stock and people work for you not against you...
Whether you are failing, fire-fighting or flourishing, the seminar will help you to survive in this crisis, teach you how to put more pounds in your pocket and boost your confidence.
2. "The Art and Science of Buying" - How to maximise opportunities out of your stock. How to foreceast sales at over 90% accuracy over the next 12 months.
3. Make your business run more smoothly and profitably thanks to better leadership & management of the staff.
Learn how to prioritise the key issues affecting your business.
Various dates available through out SS 2009.
Those MANAGEMENT ONE seminars have already been delivered successfully at trade shows around the UK:
Autumn Fair, Moda UK, Premier Kids, Summer Fair...
Speaker: Thierry Bayle
CALL TODAY Management One on Tel +44 20 8576 6233 to book your seat - limited space. Or email us on
retail@globalfashionmanagement.com
Seminar topic:
1. "Retail in a recession: will you sink or swim?"
Learn
* Strategies for success
* Mistakes to avoid
* How to make your stock and people work for you not against you...
Whether you are failing, fire-fighting or flourishing, the seminar will help you to survive in this crisis, teach you how to put more pounds in your pocket and boost your confidence.
2. "The Art and Science of Buying" - How to maximise opportunities out of your stock. How to foreceast sales at over 90% accuracy over the next 12 months.
3. Make your business run more smoothly and profitably thanks to better leadership & management of the staff.
Learn how to prioritise the key issues affecting your business.
Various dates available through out SS 2009.
Those MANAGEMENT ONE seminars have already been delivered successfully at trade shows around the UK:
Autumn Fair, Moda UK, Premier Kids, Summer Fair...
Speaker: Thierry Bayle
Sunday, 10 May 2009
WWD MAGIC - Womens Testimonials - Aug 31st to Sept 2nd 2009 - Las Vegas
CLICK HERE FOR FULL PRESENTATION OF THE WOMEN'S HALL - Exhibitor sampling - testimonials - prices - free list of targeted buyers - free seminars in London ...
We’ve had the BEST MAGIC show ever! Being positioned in the hall with apparel
lines made a huge difference. Many qualified buyers… we’ll be booking our space
for the next show immediately.
Bruno Zerdoun, President, Murval Paris
We doubled our sales over our first show in August 08. We loved our location and
the show energy.
Greg Burke, Owner, 3BW est
WWDMAGIC is the best place for me to work. I can see my regular vendors, shop
for new lines and buy accessories all under one roof. A must for any better women’s boutique!
Johna Mellon, Owner, Roberts on Wall St .
MAGIC is the only show I will be attending this year. There’s no need to go anywhere
else! Transportation was terrific; and, I especially loved ECOLLECTION with so
many environmentally conscious fashions in one place. PREMIUM at WWDMAGIC
was fabulous, too! I’m looking forward to the August edition.
Barbara Parina, Owner, Sidestreet Boutique
We’ve had the BEST MAGIC show ever! Being positioned in the hall with apparel
lines made a huge difference. Many qualified buyers… we’ll be booking our space
for the next show immediately.
Bruno Zerdoun, President, Murval Paris
We doubled our sales over our first show in August 08. We loved our location and
the show energy.
Greg Burke, Owner, 3BW est
WWDMAGIC is the best place for me to work. I can see my regular vendors, shop
for new lines and buy accessories all under one roof. A must for any better women’s boutique!
Johna Mellon, Owner, Roberts on Wall St .
MAGIC is the only show I will be attending this year. There’s no need to go anywhere
else! Transportation was terrific; and, I especially loved ECOLLECTION with so
many environmentally conscious fashions in one place. PREMIUM at WWDMAGIC
was fabulous, too! I’m looking forward to the August edition.
Barbara Parina, Owner, Sidestreet Boutique
WWD MAGIC - Womens Hall - Presentation - Aug 31st to Sept 2nd 2009 - Las Vegas
MAGIC has over 85000 visitors and is the right platform for your womenswear/ accessories collection.
A unique opportunity to grow your sales, brand awareness but also network with your peers from all areas of the fashion industry ( brands & buyers of course but also agents, distributors, freight forwarders, credit management companies, practical seminars, press ...).
The MAGIC MARKETPLACE is the largest gathering of fashion professionals and this is why small and large brands use MAGIC as the launch platform for their new initiatives.
CLICK HERE for the womenswear presentation.
REMINDER : Register with us in London to get your free list of targeted buyers before you reach MAGIC.
As a UK exhibitor, the exchange rate is in your favour and will help you take more orders. If on top of that you can talk, email, mail boutiques prior to the show (and possibly take appointments), it will make a huge difference to how much business you will bring back from Las Vegas. Potentially, 3 to 10 times more.
WWD MAGIC Contract.
For any other information or to choose the right section at the show, call us on
Tel + 44 20 8576 6233 or use Thierry' mobile on +44 7939 250 381.
Email: magic@globalfashionmanagement.com
www.globalfashionmanagement.com/magic.htm or www.magiconline.com
PS Regiser with us and also attend free of charge our seminars ( london hammersmith ) on
* How to talk to US buyers?
* How to maximise your trade show investment? The recipes and tips will help you even if you attend European shows. A must attend seminar.
Wednesday, 22 April 2009
MAGIC SHOW - SHOW AND TELL / TESTIMONIALS - February 2009
Review the Show and Tell magazine and video of the latest MAGIC SHOW in Las Vegas in February 2009.
SHOW & TELL - CLICK HERE
A video of the show will show you the true inside.
Video of the show - click here - any problem to access it, let us know. Use internet explorer as there is an issue on firefox.
Get trend information and testimonials from buyers.
"MAGIC and project are an absolute, must go if you want to buy US brands. It is fantastic to see all the movers in the industry and having a chat, hear how people are performing, and getting the gossip on the hot brands. We placed considerable orders across a number of new brands. "— Selfridges
To register as a buyer or exhibitor, contact the UK office on
Tel : +44 20 8576 6233 - Thierry Bayle
UK brands having shown at MAGIC
MAGIC Men : Alchemy of England; Burleska: French Connection; Garbstore; Globe Trotter; Highland 2000; Kurt Muller; Nicole Fahri; Silver Stop; Sir Tom Baker; Spiral; Stansfield and Storm London.;
WWD MAGIC (Women) : Fever, French Connection, Irregular Choice and Orion London. Izzy Lane was part of the E-COLLECTION section.
SHOW & TELL - CLICK HERE
A video of the show will show you the true inside.
Video of the show - click here - any problem to access it, let us know. Use internet explorer as there is an issue on firefox.
Get trend information and testimonials from buyers.
"MAGIC and project are an absolute, must go if you want to buy US brands. It is fantastic to see all the movers in the industry and having a chat, hear how people are performing, and getting the gossip on the hot brands. We placed considerable orders across a number of new brands. "— Selfridges
To register as a buyer or exhibitor, contact the UK office on
Tel : +44 20 8576 6233 - Thierry Bayle
UK brands having shown at MAGIC
MAGIC Men : Alchemy of England; Burleska: French Connection; Garbstore; Globe Trotter; Highland 2000; Kurt Muller; Nicole Fahri; Silver Stop; Sir Tom Baker; Spiral; Stansfield and Storm London.;
WWD MAGIC (Women) : Fever, French Connection, Irregular Choice and Orion London. Izzy Lane was part of the E-COLLECTION section.
Monday, 20 April 2009
MAGIC SHOW - AUG 31st to SEPT 2nd 2009 - CONTRACTS
Looking to exhibit or to register for the MAGIC Show this August 2009, contact the London based office on +44 20 8576 6233.
Please find below the contracts:
MAGIC MENS / WWD MAGIC WOMENS / ACCESSORIES / ECOLLECTION
Contract - click here
NEW for AUGUST 2009 - LIST OF TARGETED BUYERS
Join us before May 15th 2009 and get a list of targeted buyers to ensure you can start taking appointments before the show.
GET INTRODUCED TO AGENTS OR DISTRIBUTORS
Would you also be willing to be put in touch with potential agents or distributors in the USA?
Call the MAGIC SHOW UK/IRELAND Office today: +44 20 8576 6233 - Ask for Thierry Bayle
SOURCING AT MAGIC - Show starts on August 30th and ends on Sept 2nd 2009.
Contract - click here
Join now and make sure you take advantage of the matchmaking programme!
FREE SEMINARS FOR NEW MAGIC SHOW EXHIBITORS
* How to talk to US buyers?
* How to maximise your USA trade sho investment?
Whether you exhibit at MAGIC or any other US trade show, these are MUST ATTEND seminars.
Several dates till August 2009.
Please find below the contracts:
MAGIC MENS / WWD MAGIC WOMENS / ACCESSORIES / ECOLLECTION
Contract - click here
NEW for AUGUST 2009 - LIST OF TARGETED BUYERS
Join us before May 15th 2009 and get a list of targeted buyers to ensure you can start taking appointments before the show.
GET INTRODUCED TO AGENTS OR DISTRIBUTORS
Would you also be willing to be put in touch with potential agents or distributors in the USA?
Call the MAGIC SHOW UK/IRELAND Office today: +44 20 8576 6233 - Ask for Thierry Bayle
SOURCING AT MAGIC - Show starts on August 30th and ends on Sept 2nd 2009.
Contract - click here
Join now and make sure you take advantage of the matchmaking programme!
FREE SEMINARS FOR NEW MAGIC SHOW EXHIBITORS
* How to talk to US buyers?
* How to maximise your USA trade sho investment?
Whether you exhibit at MAGIC or any other US trade show, these are MUST ATTEND seminars.
Several dates till August 2009.
Sunday, 5 April 2009
MAGIC UK Representative at London College of Fashion - April 25th 2009
Thierry Bayle, UK/IRISH MAGIC Show representative will be a speaker at an event organised by the
LONDON COLLEGE OF FASHION
On April 25th 2009.
Topic: Developing your own fashion label - April 25th 209 - 9.30am to 5pm.
Visit the seminar/ workshop page - click here.
************************************************************************************
MAGIC was also represented at 4 seminars organised with
INNOVATIVE ENTERPRISE ACTION
Seminars on: how to talks to buyers and how to maximise trade show investments ( March and April 2009 ).
SOURCING@MAGIC - Post show report February 2009
Please find the POST SHOW report from the February 09 Sourcing@Magic
SOURCING@MAGIC took place at the Hilton Hotel which is adjacent ot the Convention Center. A great location located by the side of WWD MAGIC where all the womenswear and accessories collection were placed. It helps as more and more surcing companies do womenswear.
All the MAGIC visitors staying at the HILTON could naturally visit Sourcing @Magic as they had to pass by the soourcing section to reach WWD MAGIC and MAGIC.
Click here to visit the Post Show Report.
To know more about the largest Sourcing Show in the US, contact the
MAGIC UK Office on +44 20 8576 6233 - Contact Joanna or Thierry
magic@globalfashionmanagement.com
Thursday, 12 March 2009
MAGIC - Aug 31st to Sept 2nd 2009 - NEW OPPORTUNITY FOR EXHIBITORS
MAGIC is investing in British and Irish brands. In order to help them grow the US business through the MAGIC Show, MAGIC is offering the opportunity to have a list of targeted buyers prior to showing at MAGIC.
The interest is obvious:
* Have a matchmaking opportunity if MAGIC fully understands product, positioning, pricing and has pieces we can see and touch
* Generate appointments
* Increase sales
* Get relevant marketing information
Beat the recession and get new sales in the US. The exchange rate is greatly in favour of European brands willing to sell in the USA. ACT TODAY.
Beat the recession and get new sales in the US. The exchange rate is greatly in favour of European brands willing to sell in the USA. ACT TODAY.
Sign up before MAY 15th 2009 to enjoy all the benefits.
MAGIC Show UK/ IRELAND Office
Tel +44 20 8576 6233
MAGIC SHOW - Post Show Report - February 2009
Viva Las Vegas!
The other day, President Obama said, referring to the current economic situation, ‘We will rebuild and emerge stronger’. Looking around this February’s MAGIC Show, it was clear that this optimism burns brightly in the heart of America’s fashion industry. The show was busy, order books were filled and trade was brisk. Indeed, some exhibitors noted that the focus had changed somewhat, with February’s show being more about doing business and less about the noise and hype of happier economic times.
The MAGIC Marketplace, which has previously been spread across a series of halls and locations, has undergone a transformation which has made the whole buying process easier. The show’s organisers realised that, today, buyers tend to shop across the MAGIC Marketplace ( MAGIC, Project, Pool ), rather than restricting themselves to just one specific section, e.g. Better, Designer, Casual, Contemporary, Slate, Streetwear etc. All aspects of the show have now been placed under one roof (apart from Project). Buyers welcomed this intensely practical approach. As well as enabling them to visit the different segments of the show more easily and quickly, it also gave the show a more intimate feel, far more conducive to the business of buying.
The buyers were generally upbeat and more focused than we have seen them for some time. With the recession, the search for the right fashion resources has become more important than ever: stores need to find supplies of new, exciting items to tempt beleaguered consumers to part with their money. MAGIC is where America comes to find their fresh and new fashion goods. However, this February it was interesting to see that while price points were more important than ever, quality had also become one of the key buying criteria. Emeka from 10 Deep commented, “People are buying based on the quality, the brand and what may work for them for a longer period of time”.
Among some of the UK brands showing,
MAGIC Men: Alchemy of England; Burleska: French Connection; Garbstore; Globe Trotter; Highland 2000; Kurt Muller; Nicole Fahri; Silver Stop; Sir Tom Baker; Spiral; Stansfield and Storm London.;
WWD MAGIC (Women): Fever, French Connection, Irregular Choice and Orion London. Izzy Lane was part of the E-COLLECTION section.
UK brands thinking about exhibiting at the August show (August 31st to September 2nd 2009) should bear in mind that UK brands tend to generate plenty of interest among the buyers. With a weaker pound, they will become even more attractive to a market where who dares wins.
The other day, President Obama said, referring to the current economic situation, ‘We will rebuild and emerge stronger’. Looking around this February’s MAGIC Show, it was clear that this optimism burns brightly in the heart of America’s fashion industry. The show was busy, order books were filled and trade was brisk. Indeed, some exhibitors noted that the focus had changed somewhat, with February’s show being more about doing business and less about the noise and hype of happier economic times.
The MAGIC Marketplace, which has previously been spread across a series of halls and locations, has undergone a transformation which has made the whole buying process easier. The show’s organisers realised that, today, buyers tend to shop across the MAGIC Marketplace ( MAGIC, Project, Pool ), rather than restricting themselves to just one specific section, e.g. Better, Designer, Casual, Contemporary, Slate, Streetwear etc. All aspects of the show have now been placed under one roof (apart from Project). Buyers welcomed this intensely practical approach. As well as enabling them to visit the different segments of the show more easily and quickly, it also gave the show a more intimate feel, far more conducive to the business of buying.
The buyers were generally upbeat and more focused than we have seen them for some time. With the recession, the search for the right fashion resources has become more important than ever: stores need to find supplies of new, exciting items to tempt beleaguered consumers to part with their money. MAGIC is where America comes to find their fresh and new fashion goods. However, this February it was interesting to see that while price points were more important than ever, quality had also become one of the key buying criteria. Emeka from 10 Deep commented, “People are buying based on the quality, the brand and what may work for them for a longer period of time”.
Among some of the UK brands showing,
MAGIC Men: Alchemy of England; Burleska: French Connection; Garbstore; Globe Trotter; Highland 2000; Kurt Muller; Nicole Fahri; Silver Stop; Sir Tom Baker; Spiral; Stansfield and Storm London.;
WWD MAGIC (Women): Fever, French Connection, Irregular Choice and Orion London. Izzy Lane was part of the E-COLLECTION section.
UK brands thinking about exhibiting at the August show (August 31st to September 2nd 2009) should bear in mind that UK brands tend to generate plenty of interest among the buyers. With a weaker pound, they will become even more attractive to a market where who dares wins.
To know more about the MAGIC SHOW ( retailer or exhibitor ),
contact the London MAGIC SHOW office on
Tel: +44 20 8576 6233 – Email: magic@globalfashionmanagement.com
Thierry Bayle – Joanna Ransome
contact the London MAGIC SHOW office on
Tel: +44 20 8576 6233 – Email: magic@globalfashionmanagement.com
Thierry Bayle – Joanna Ransome
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