MAGIC - Aug 31st to Sept 2nd 2009 - NEW OPPORTUNITY FOR EXHIBITORS

MAGIC is investing in British and Irish brands. In order to help them grow the US business through the MAGIC Show, MAGIC is offering the opportunity to have a list of targeted buyers prior to showing at MAGIC.

The interest is obvious:

* Have a matchmaking opportunity if MAGIC fully understands product, positioning, pricing and has pieces we can see and touch

* Generate appointments

* Increase sales

* Get relevant marketing information

Beat the recession and get new sales in the US. The exchange rate is greatly in favour of European brands willing to sell in the USA. ACT TODAY.

Sign up before MAY 15th 2009 to enjoy all the benefits.

MAGIC Show UK/ IRELAND Office

Tel +44 20 8576 6233

Email: magic@globalfashionmanagement.com

MAGIC SHOW - Post Show Report - February 2009

Viva Las Vegas!


The other day, President Obama said, referring to the current economic situation, ‘We will rebuild and emerge stronger’. Looking around this February’s MAGIC Show, it was clear that this optimism burns brightly in the heart of America’s fashion industry. The show was busy, order books were filled and trade was brisk. Indeed, some exhibitors noted that the focus had changed somewhat, with February’s show being more about doing business and less about the noise and hype of happier economic times.

The MAGIC Marketplace, which has previously been spread across a series of halls and locations, has undergone a transformation which has made the whole buying process easier. The show’s organisers realised that, today, buyers tend to shop across the MAGIC Marketplace ( MAGIC, Project, Pool ), rather than restricting themselves to just one specific section, e.g. Better, Designer, Casual, Contemporary, Slate, Streetwear etc. All aspects of the show have now been placed under one roof (apart from Project). Buyers welcomed this intensely practical approach. As well as enabling them to visit the different segments of the show more easily and quickly, it also gave the show a more intimate feel, far more conducive to the business of buying.

The buyers were generally upbeat and more focused than we have seen them for some time. With the recession, the search for the right fashion resources has become more important than ever: stores need to find supplies of new, exciting items to tempt beleaguered consumers to part with their money. MAGIC is where America comes to find their fresh and new fashion goods. However, this February it was interesting to see that while price points were more important than ever, quality had also become one of the key buying criteria. Emeka from 10 Deep commented, “People are buying based on the quality, the brand and what may work for them for a longer period of time”.

Among some of the UK brands showing,
MAGIC Men: Alchemy of England; Burleska: French Connection; Garbstore; Globe Trotter; Highland 2000; Kurt Muller; Nicole Fahri; Silver Stop; Sir Tom Baker; Spiral; Stansfield and Storm London.;
WWD MAGIC (Women): Fever, French Connection, Irregular Choice and Orion London. Izzy Lane was part of the E-COLLECTION section.


UK brands thinking about exhibiting at the August show (August 31st to September 2nd 2009) should bear in mind that UK brands tend to generate plenty of interest among the buyers. With a weaker pound, they will become even more attractive to a market where who dares wins.

To know more about the MAGIC SHOW ( retailer or exhibitor ),
contact the London MAGIC SHOW office on

Tel: +44 20 8576 6233 – Email: magic@globalfashionmanagement.com
Thierry Bayle – Joanna Ransome