ED HARDY / Christian Audigier and MAGIC Marketplace join forces

Woodland Hills, CA (May 27, 2009) - MAGIC Marketplace, the world's most comprehensive fashion trade event, announces today that Ed Hardy and the Christian Audigier Brand Management portfolio of lifestyle brands will show at MAGIC in August 2009.

"Christian's brands are the perfect fit for our PREMIUM at MAGIC floor and we are thrilled to be working with them," said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar's Fashion Group. "We look forward to the energy and excitement that Christian brings to everything he does."

"We had great success with 'When I Move You Move', but once I saw what MAGIC was doing with the debut of PREMIUM at MAGIC - I knew we could build something really special together," said Christian Audigier. "It's a great situation for everyone, including the retailers and my licensees and I guarantee you - together with MAGIC - it is going to be an unbelievable experience this summer in Vegas."

The entire spectrum of Audigier Brand Management's lifestyle brands and products will be showcased within PREMIUM at MAGIC, including Ed Hardy, Christian Audigier, SMET, Crystal Rock, C-Bar-A and Rock Fabulous with Dave Stewart. The area will encompass over 80 licensees with products ranging from men's and women's apparel, accessories, footwear and beyond.

Encompassing over 30,000 square feet, Audigier's environment will host a combination of booths, a fashion runway and various interactive elements. Designed to impress and entertain, the high energy atmosphere will include celebrity performances and event-tailored music, all conveyed in a manor unique to Audigier himself.

PREMIUM at MAGIC launched to thunderous applause in February 2009 and featured a modern, streamlined environment, that allowed exhibitors to shine and enabled buyers to make the most of their valuable time. The Premium showcase will once again deliver an incredible assortment of style and substance in an environment that reflects the target customer. Premium will be back with a bang with confirmed exhibitors like Z Brand, Defiance, Roar and Stone Rose.

To exhibit at MAGIC, call the UK Office on
+44 20 8576 6233 / magic@globalfashionmanagement.com
Contact: Thierry or Joanna
See the benefits and free seminars in the blog messages.
Roar Booth at MAGIC

PRESENTATION OF LAS VEGAS & MAGIC THROUGH PICTURES

If your brand is specialising in Alternative Clothing, Streetwear, Premium contemporary ... or
if you are looking to discover more about the MAGIC Show through pictures or
if you are looking to find free seminars for exhibitors and buyers registering through the MAGIC London office or
may be you are just looking to find more products and services to grow the US business,

Click on the link to get access to the MAGIC Showpictures/ Seminars / Agent search / Las Vegas retail pictures ...

Do not forget that in August 2009, you can have a free list of targeted buyers provided to you so that you can start interacting with buyers and taking appointments prior to the Show. A new service which will help you bring more orders and money from the US. Register with us before June 15th.

BRANDS IN STREET / PREMIUM / ALTERNATIVE CLOTHING:

Alchemy 1977, Burleska, Dead Threads, Lip Service, Living Dead Souls, Lucky 13, Tripp NYC, Sourpuss Clothing, Spiral, TUK ...

191 Unlimited, Anoname jeans, Anthony Vega, Bulzeye Clothing, BC Collection, Bejeweled, Christian Audigier, David Kahn, D-coy, English Laudry, Eon Collection, Ed Hardy, French Connection, Fender, Garbstore, Ginch Gonch, Globetrotter, Iconolast Showroom, Indian Motorcycle,Kanji, Kangol, Ko's Menwear, Laguna Beach, LTB, Mark Powell Bespoke, Marithe & Francois Girbaud, Michael Brandon, Parasuco, Pure Venom, Rebel Spirit, Sabit, Schott, Seduka Jeans, Silver Daggar, Silver Jeans, Sir Tom Baker, Smash, Social Suicide, Synergy Corporation/Rifle, UFO, Vecel , X-ray...

Any question? the MAGIC Show UK Office is only a phone call away:
Tel: +44 20 8576 6233
magic@globalfashionmanagement.com
Contact: Thierry or Joanna

Did you see the advertising in Drapers on line for PREMIUM at MAGIC? - Give us your comments.

FREE SEMINARS FOR MAGIC EXHIBITORS

If you are an exhibitor and looking to exhibit at the MAGIC SHOW, those seminars are for you:

* How to talk to US buyers

* How to maximise your trade show investment - A MUST attend seminar that will benefit you for all your shows whether in the USA or Europe

Organised by GLOBAL FASHION MANAGEMENT & MAGIC

http://www.globalfashionmanagement.com/

CALL TODAY to book your space - Tel: +44 20 8576 6233 - Ask for Thierry or Joanna

Different dates available.

SEMINARS for RETAIL PROFESSIONALS - FREE

MAGIC has joined forces with MANAGEMENT ONE to offer MAGIC buyers the possibility to attend business seminars in London. Management One - the retail experts - have been helping small independent fashion retailers for the last 19 years on their 2 greatest assets: stock and people. -

CALL TODAY Management One on Tel +44 20 8576 6233 to book your seat - limited space. Or email us on
retail@globalfashionmanagement.com

Seminar topic:
1. "Retail in a recession: will you sink or swim?"
Learn
* Strategies for success
* Mistakes to avoid
* How to make your stock and people work for you not against you...
Whether you are failing, fire-fighting or flourishing, the seminar will help you to survive in this crisis, teach you how to put more pounds in your pocket and boost your confidence.

2. "The Art and Science of Buying" - How to maximise opportunities out of your stock. How to foreceast sales at over 90% accuracy over the next 12 months.

3. Make your business run more smoothly and profitably thanks to better leadership & management of the staff.
Learn how to prioritise the key issues affecting your business.

Various dates available through out SS 2009.
Those MANAGEMENT ONE seminars have already been delivered successfully at trade shows around the UK:
Autumn Fair, Moda UK, Premier Kids, Summer Fair...
Speaker: Thierry Bayle

WWD MAGIC - Womens Testimonials - Aug 31st to Sept 2nd 2009 - Las Vegas

CLICK HERE FOR FULL PRESENTATION OF THE WOMEN'S HALL - Exhibitor sampling - testimonials - prices - free list of targeted buyers - free seminars in London ...


We’ve had the BEST MAGIC show ever! Being positioned in the hall with apparel
lines made a huge difference. Many qualified buyers… we’ll be booking our space
for the next show immediately.
Bruno Zerdoun, President, Murval Paris

We doubled our sales over our first show in August 08. We loved our location and
the show energy.
Greg Burke, Owner, 3BW est

WWDMAGIC is the best place for me to work. I can see my regular vendors, shop
for new lines and buy accessories all under one roof. A must for any better women’s boutique!
Johna Mellon, Owner, Roberts on Wall St .

MAGIC is the only show I will be attending this year. There’s no need to go anywhere
else! Transportation was terrific; and, I especially loved ECOLLECTION with so
many environmentally conscious fashions in one place. PREMIUM at WWDMAGIC
was fabulous, too! I’m looking forward to the August edition.
Barbara Parina, Owner, Sidestreet Boutique

WWD MAGIC - Womens Hall - Presentation - Aug 31st to Sept 2nd 2009 - Las Vegas

MAGIC has over 85000 visitors and is the right platform for your womenswear/ accessories collection.
A unique opportunity to grow your sales, brand awareness but also network with your peers from all areas of the fashion industry ( brands & buyers of course but also agents, distributors, freight forwarders, credit management companies, practical seminars, press ...).
The MAGIC MARKETPLACE is the largest gathering of fashion professionals and this is why small and large brands use MAGIC as the launch platform for their new initiatives.

CLICK HERE for the womenswear presentation.

REMINDER : Register with us in London to get your free list of targeted buyers before you reach MAGIC.
As a UK exhibitor, the exchange rate is in your favour and will help you take more orders. If on top of that you can talk, email, mail boutiques prior to the show (and possibly take appointments), it will make a huge difference to how much business you will bring back from Las Vegas. Potentially, 3 to 10 times more.

WWD MAGIC Contract.

For any other information or to choose the right section at the show, call us on
Tel + 44 20 8576 6233 or use Thierry' mobile on +44 7939 250 381.
Email: magic@globalfashionmanagement.com
www.globalfashionmanagement.com/magic.htm or www.magiconline.com

PS Regiser with us and also attend free of charge our seminars ( london hammersmith ) on
* How to talk to US buyers?
* How to maximise your trade show investment? The recipes and tips will help you even if you attend European shows. A must attend seminar.